Keyword: digital marketing

2 results found.

Research Article
Impact of content marketing on eWOM and bookings in rural hotels
Carlos Osorio-Andrade, Carlos Arango Pastrana, Alexander Zuñiga-Collazos
Online Journal of Communication and Media Technologies, 15(3), July 2025, e202525, https://doi.org/10.30935/ojcmt/16670
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Research Article
Examining “replacement” attitudes in the context of uses and gratifications during the 8-day Instagram inaccessibility period in Turkey
Levent Özkoçak, Yavuz Tuna
Online Journal of Communication and Media Technologies, 15(3), July 2025, e202521, https://doi.org/10.30935/ojcmt/16526
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